She told WWD: 'The perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night.
'I’m opening these designs to women and girls of all different shapes and sizes, people who maybe want something less tight and clingy and structured.
'It also makes it more comfortable for during the day. You can wear them with a pair of flats or a pair of heels and they look great.'
Personally, I am disappointed and think these dresses look cheap and like they belong on the racks of a Miss Selfridge or an arrogant cat. I much prefer her more muted and more body concious designs.