The campaign was shot by Mario Testino and features British model Rosie Huntington Whitely, who sizzles in a nude Burberry trench and not much else.
The perfume smells sweet and sensual with notes of rose, freesia, peach and iris with green absinthe, cashmerean musk and vanilla.
The heady aroma made me feel faintly nostalgic, as memories of my teen years came flooding back- for a second I was transported onto my school playing fields sitting with friends in our uniforms, all excessively perfumed with a toxic levels of vanilla / musk / bubblegum / ralph. Most definitely not an association Christopher would approve of!
Nevertheless, the scent is a pleasant one and absolutely universal in terms of audience appeal. I am pretty sure it's going to be a best-seller. Overall, the campaign to date has been absolutely fantastic simply because Burberry has employed such a huge variety of mediums through which to market the scent. In my mind, they have really boosted the brand by introducing this highly covetable entry level product that anyone can buy into. You've got to hand it to Christopher for absolutely hitting the nail on the head with this one.
“Burberry Body is the next chapter in our history, and a launch we are all so excited about. It’s the Burberry world translated into a scent, embodying every facet of the brand including our music, collections, scent, platforms and communities. We wanted to create something very British, feminine, timeless, distinctive and effortlessly sensual, with the attitude and energy of our iconic trench coat at the heart of it.”
Christopher Bailey, Burberry Chief Creative Officer